Long-playing record (LP)
The first attempts at producing a record with a longer playing time were made between 1926 and 1931, but were unsuccessful. The vinyl record, with 33 1/3 rpm and longer playing time (LP) was introduced by Columbia in 1948. Its durability, extended playing time due to microgroove technology, drastically reduced surface noise, along with other benefits, were the basis for the great success of the LP. The technology continued its success with the first stereo long-playing record in 1957. The introduction of the CD drove the "black disc" to the market fringe, above all in western countries, and today is mainly used by DJ's, rappers, and audiophiles who prefer analog recordings.